For Your Consideration

September 5, 2010

Thank you for reading my updates. If you haven’t already subscribed, I hope you’ll consider it. And if you’ve considered hiring me, then I’m really grateful. To those of you who have hired me, I can’t thank you enough.

This is a sales pitch. I’m writing it on the fly and It probably isn’t very good. But it doesn’t hurt to ask anyway. So how ’bout it? Can I develop a website for you or your company?

Okay, that wasn’t convincing. Neither is auto-DM’ing your website link along with a cheesy message to a new twitter follower, or friending a stranger on Facebook with the sole intention of selling them your stuff, or persistently inviting your Linkedin connections to events, yet never making attempts to really connect. Not even a phone call. What are some of us doing!? Business online isn’t much different than business offline, yet so many are failing. Knocking on doors in the real world isn’t an effective strategy. So why all the virtual door knocking?

Consider others before asking for their consideration. This will take you far in business, both online and off. Take the time to get to know your suspects, your prospects, your customers, your vendors, your referral sources. Slow down and fine-tune your communication strategy. Put some thought into what you’re saying. Develop a good follow-up system and stop collecting friends like baseball cards. And please, don’t talk about the size of your collection.

I’m not a big believer in the theory of inbound marketing because I think it leads to complacency. As connected as I am I still make a lot of outbound efforts. I think you have to, and I’m not advocating that you stop. I’m just urging you to put more thought and sincerity into it. That’s all.

Thank you for reading and thank you for your consideration.

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